2025
Dräger
Effective solutions for sales in the healthcare industry
In healthcare, precision, access to up-to-date information, and confidence that every decision is based on reliable data are essential. For global healthcare organizations such as Dräger, this means working every day with thousands of products, certifications, and regulatory requirements, often across different countries and conditions.
Challenge: fast access to
knowledge, without compromise
Dräger manages a portfolio of more than 2,500 medical devices and accessories that must comply with local standards, certifications, and availability requirements. For sales teams, this means being able to answer customer questions immediately, regardless of location, time, or Internet access.
Challenges faced by sales teams:
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Fast and reliable access to up-to-date product data
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Consistent customer service standards across all regions
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Supporting sales conversations with reliable information
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One intuitive tool instead of multiple scattered sources
Fast and reliable access to up-to-date product data
Consistent customer service standards across all regions
Supporting sales conversations with reliable information
One intuitive tool instead of multiple scattered sources
Solution: one source of truth
for medical products
We created a digital tool that enables the Dräger team to:
- Verify certifications applicable in a given country
- Verify certifications applicable in a given country
- Access data both online and offline
Process: development based on real user needs
We focus on simple principles and human language. You always know what stage the project is at and what we plan to do next. No technical jargon and no surprises.
Regular user feedback allowed us to:
Results that make a difference
in HealthCare
The HCA Assist project proves that technology in healthcare does not have to be complicated to effectively support sales.
Implementing the solution resulted in greater efficiency and better data.
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More efficient sales
Up-to-date product data in real time speeds up customer conversations and decision-making.
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Simplified processes
Managing a portfolio of more than 2,500 products has become more transparent and organized.
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Data-driven decisions
Access to analytics supports sales planning and strategies.
More efficient sales
Up-to-date product data in real time speeds up customer conversations and decision-making.
Simplified processes
Managing a portfolio of more than 2,500 products has become more transparent and organized.
Data-driven decisions
Access to analytics supports sales planning and strategies.
Real support for teams
in the global healthcare market
Thanks to the solution, the Dräger sales team gained:
- Greater confidence in customer conversations
- Faster access to key information
- A consistent service standard across different regions of the world
Let’s talk
with us
Do you have an idea or a challenge you face every day? We’d be happy to listen. Let’s start with a calm conversation about your needs, on your terms and with full confidentiality.
