2019
EGIS
Digital Companion. How does technology bridge the gap between visits?
In cardiac care, treatment success rarely ends with a prescription. The real challenge begins at the patient’s home, in the so-called dead zone between visits. The statistics are clear: irregular medication use is one of the main reasons why treatment for hypertension is ineffective.
Together with EGIS Pharmaceuticals, we created a system that transforms a smartphone into an intelligent therapy assistant, building a bridge between the doctor’s recommendations and the patient’s everyday life.
Challenge: A prescription is not a habit
We are faced with a paradox: we have access to effective pharmacological treatment, but we lose control over it once the patient leaves the pharmacy.
Challenges faced by sales teams:
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Problem
Treatment effectiveness depends on the patient’s daily discipline, yet many patients feel overwhelmed by their dosing regimen and forget to take measurements.
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Tension
A prescription alone does not build a habit. Without support, patients can easily fall out of their treatment routine, while doctors are forced to rely on guesswork during follow-up visits because very few patients keep a reliable paper diary.
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Context
EGIS was looking for a way to provide patients – including older people – with real support through a tool that fits into their existing habits rather than complicating them.
Problem
Treatment effectiveness depends on the patient’s daily discipline, yet many patients feel overwhelmed by their dosing regimen and forget to take measurements.
Tension
A prescription alone does not build a habit. Without support, patients can easily fall out of their treatment routine, while doctors are forced to rely on guesswork during follow-up visits because very few patients keep a reliable paper diary.
Context
EGIS was looking for a way to provide patients – including older people – with real support through a tool that fits into their existing habits rather than complicating them.
Solution: Designing with
resistance in mind
We designed an app ecosystem (My Medications and My Blood Pressure) that is not another obligation, but rather discreet support. We focused on three pillars:
- Accessibility without compromise
- Real-time support
- Data that supports decision-making
Why this matters for HealthCare
The EGIS project proves that treatment effectiveness can be improved not only through a new drug molecule, but also through well-designed digital tools. Technology fulfills its role when it is used regularly – which is why the key to success was not the number of features, but simplicity, accessibility, and a deep understanding of patients’ everyday habits.
itCraft scope of work:
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Product Discovery and user behavior analysis.
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Accessibility-focused UX/UI Design.
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Mobile app development (iOS, Android).
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Product maintenance and continuous development.
Product Discovery and user behavior analysis.
Accessibility-focused UX/UI Design.
Mobile app development (iOS, Android).
Product maintenance and continuous development.
Project metrics
- People on the project: 6
- Months: 4
- Collaboration: 2019
Let’s talk
with us
Want to replicate this success in your company? Let’s talk about your challenge. Let’s meet for a relaxed, no-obligation conversation – on your terms and with a guarantee of full confidentiality.
